A global approach we take to communicate in concerned local language addressing the audience with the contents locally produced. We have a wide and huge tradition of more than 30 years in international journalism from which we create the local information contents. The rest phase itself gave us amazing results which tempted us to go wider with the same concept. Thiruvananthapuram Vartha was born out of this inspirational thought process to target the audience with the authentic content from the capital Thiruvananthapuram.